Ch. 10 - Product Concepts

Alexander McQueen's most recognized product would be the print silk chiffon scarf. This scarf would be considered the brand's specialty product since it's only sold in select stores like Niemen Marcus and Bergdorf Goodman. The scarf is usually retailed around $295 and is very high quality. Because of it's quality it's very difficult to create a sufficient knock off, so people would rather save and spend the $295 on the real scarf instead of an oblivious fake that has low quality.