Ch. 15- Marketing Communications

Alexander McQueen's brand requires heavily on feedback. If a collection or a certain item is met with negative feedback it gives the label a reason to stop investing  money on advertisement and production for the collection or product and focus on a new idea. The way the brand sees the feedback is mostly on social media. On Facebook and Instagram customers can like a picture of an item or they can write comments about what they like or dislike about the item. If the responses or mostly positive they'll continue producing it, if negative they'll toss it.

15k likes

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• worldmcqueenOur Alexander McQueen Pre SS16 sweet pea micro dress featured in @BritishVogue
  Photographer: Daniel Jackson @studio_jackson
  Stylist: #KatePhelan
  #AlexanderMcQueen

• rblack12@mmmolin omg it's so beautiful 😩
• rubikarina_@mr.sybarite yes I love it !
• _megandunn@lusintak
• xeniarankin@dbloftus Shangbai
• caramel_dymeGod enough with the flowers - you need a new designer this mcqueen signature is NOT flowers and same old busy prints - McQueen for life not this rubbishap it.