Ch. 12-Services and Nonprofit Organization Marketing

In May of 2013 Alexander McQueen developed a bespoke service in their men's store on Saville Row in London. The bespoke service is run in the basement of the store where the main head tailor of the brand will size up the client and let them have input in cuts and fabrics of their suits. There are two to three fittings over a ten week period. Every article of clothing that was created with this service will have the House's signature Pagoda shoulder and silhouette.