Ch. 5 - Developing a Global Vision

The global market of Alexander McQueen consist of very few countries that are wealthy. Most of it's revenue comes from the US and the UK but the brand also gets a lot of revenue from France. Japan , Dubai and Austria. Alexander McQueen's headquarters are in London, England but they have offices in many other countries in Europe and Asia that offer jobs and internships. McQueen does have a lot of competition globally as far as luxury fashion wear goes, so since Sarah Burton became creative director of the company in 2010, the brand has created exhibits in countries like Kuwait, Germany and Turkey to appeal to a wider audience. The Brand also holds annual international illustration contest for aspiring designers to join the design team in their  respective city for 3 month period and sell the design in the city's flagship store.