Sunday, September 20, 2015
Ch. 18-Social Media and Marketing
Alexander McQueen is very active on social media. They have a twitter account, a Facebook page, an Instagram page and a YouTube account. Using their social media accounts allows them to reach an audience that doesn't live in a metropolitan city like New York or London. Every season they post a short movie on their YouTube page to tease their new collections and post their runway shows and behind the scenes from fashion week. In August of 2015 the Victoria and Albert Museum in London showcased Savage Beauty, which became the most popular show staged at the museum thanks to social media. It displayed dresses from McQueen and holograms featuring models and videos of the designer. Alexander McQueen marketed the show on all their accounts and sold over 480,000 and added 15,000 more tickets and two more days after high demand from fans on twitter and Facebook.
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