Saturday, October 24, 2015
Ch.16- Advertising, Public Relations
Alexander McQueen's most recent campaign was the 2015 Fall/Winter ad campaign where the label teamed with David Sims who shot the campaign. The theme of campaign was femininity and individuality. Sarah Burton designed to be simple and focus on the clothing instead of the set and background. The theme was beauty in decay: ''The fragility of life and the fragility of beauty, and how there can be beauty in decay''.
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