Ch. 17 - Personal Selling and Sales Management

Alexander McQueen's methods of knowledge management consist of monitoring their social media accounts. The brand is very active on Twitter, Facebook and Instagram. Facebook would be the best process in which the brand is able to see what customers like and dislike. They can read the comments and see what photos of what collections are getting positive reviews. Seeing a pattern, Sarah Burton can make a decision on where the clothing should go next season and which collections they should stop producing.