Ch.14- Marketing Channels and Retailing

  Alexander McQueen sells it's merchandise in upscale stores like Saks Fifth, Bergdorf's, Niemen Marcus, and Nordstrom. It also sells on luxury websites like FWRD and Net- A- Porter. Stores like these don't typically run commercial advertisement like the way Macy's does, so reaching their customers is limited to ads printed in high fashion magazines or catalogues that are mailed to existing customers or potentially new customers who sign onto their websites. Another way the brand markets it's clothing is through it's Savage Beauty exhibit. This year on March 14th the exhibit was held  at London's Victoria and Albert's museum. This may seem like a strange way attract and appeal to customers, but it actually boost the brand's sales by an estimated 14%.